A Superhero Product

Everyone sees the world differently, but our worldviews vary in clumps. Some people are focused on today, some on tomorrow. Some people see an innovation as an opportunity, others see a risk. Some people want strength while others seek obedience. Some want facts, others prefer fables.

Smart marketers understand that these biases and expectations are shared across particular groups . When speaking to the market, you will always do better if your story resonates with the worldview of the collective you're trying to reach.

Consider three common superheros Superman,Batman  & Spiderman.

Batman, comes to the world angry. His origin story is filled with vengeance and revenge, and in his iconic backstory, he is the merciless enforcer of right and wrong. Batman-types see the world as a zero sum game, and battles are either won or lost.

Superman,  comes to our world with his gifts and sees his life as an opportunity and an obligation, one that he embraces. Superman could easily kill all the bad guys in a heartbeat, but he never does. For him, every challenge is an opportunity for healing. He believes in redemption and finds pleasure in using his gifts to help others.

Spiderman, a pizza deliver boy from a middle-cast family. He holds power and responsibility to save New-york city. He lived a simple live with friends and family. He live like we do.

Imagine giving a talk to a conference full of Batman types. It's going to be very different than one filled with people who share Superman's privileged and generous worldview, no?  in other hand Spiderman  represent the greater percentage of viewers sitting in front of screen.

There are dozens of other worldview-types out there. Consider the nerd (who prides himself on knowing the details), the jester (who seeks to cause mischief) and the too-busy monkey.

It's virtually impossible to sell a product or an idea or a vote to all of these groups at once. One story just isn't going to do it, which is why there are many kinds of cars, political persuasions and vacation spots. Instead of trying to delight everyone in World-city, it pays to find people who already resonate with the story you want to tell.

So who is Superhero of Superheros, in doing business world wide ??

Ans is SPIDERMAN